Know your market!
Your prospects are
not buying your
product-go
back one square.

Create a plan
that works
Win a major
reference
customer -
move ahead
one square

Find people

and cash

Minimise your
risk
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Build something
your customers
NEED

Successful
Innovation buys
you advantage,
Move ahead one
square
You are
crossing the
valley of death
bring water!

Execute the
Business Plan

Mainstream customers
are buying your
product - move ahead
two squares.

Be Market Ready